Internet marketing in addition refers to the assignment of medium along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing etc .

The Internet has brought many sole reimbursement to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing is sometimes considered to have a broader scope because it not only refers to modern media such as the, e-mail, Internet, and other wireless media but, Internet marketing also includes organization of digital client data and electronic customer relationship management systems. The interactive nature of Internet marketing, both in terms of providing immediate retort and eliciting responses, is a unique quality of the medium.

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